A film to dye for. A dramatised advertising film, in which a girl who cannot afford a new dress transforms her old one with Twink dye. It begins with her artist lover asking why she is always in grey or white. She looks at herself in a mirror and examines her wardrobe. Finding nothing to wear but grey, she and her younger brother and sister go shopping, and come across a shop window displaying Twink Dye and Sunlight Soap, both products of Lever Brothers. She follows the instructions and dyes a grey dress a bright pink. The final scenes see her dancing with the children to an old Scottish tune Comin’ Thro’ the Rye. The film is hand-and-stencil-coloured with some multi-coloured sections in what were called ‘jazz tints’, which fluctuated from one colour to the other.

Bryony Dixon