RIVISTA CINES N. 1
P.: Cines-Pittaluga. L.: 350m D.: 11’. vc. n. 26030 del 30 settembre 1930.
Film Notes
On the 23 May 1930, a Friday, the Rome premises of the new Cines were officially inaugurated, recently taken over and put to work again by Stefano Pittaluga to make of them the first Italian production centre for talkies. At the ceremony Giuseppe Bottai, Minister for Corporations of the fascist regime who, answering Pittaluga’s welcome and hopes for the future, made a speech announcing a programme of state intervention – for the first time in Italian history – in support of national cinematographic production. On the following 7 October, at the Supercinema in Rome the first film made on the new premises was presented, La canzone dell’amore by Gennaro Righelli, introduced by this special edition (in reality the first edition: quite apparently the pilot for a series still in the planning stage) of the Rivista Cines: a peculiar experiment in newsreels with which the new-born production house attempted to compete in the following two years with the already affirmed foreign competitors, such as Fox Movietone Review and, especially, the Giornale Luce, the official information organ controlled directly by the regime. Entirely dedicated to the inauguration and the first months of the new studios, the Rivista constitutes an exceptional document, not only because it contains almost all of Bottai’s speech, but also because it is one of the very few direct testimonies that remain of the Pittaluga’s Cines (the premises, partly destroyed by a fire in 1935, were finally demolished in 1937) and as a testimony of a cinematographic language which attempted to join information with entertainment.